It’s The Meers

I don’t quite get the TI DLP “It’s the mirrors” commercials. I mean, I get the mirrors part, the TV being DLP. The little girl is cute and all (although by this point, I wish she’d learn to get that other syllable in “mirrors”), but I don’t understand the elephant at all, and it shows up in every commercial, if I remember correctly. And it doesn’t dance or kick a football or anything. At least it doesn’t step on her foot.

December 18, 2006 В· Harry В· One Comment
Posted in: Geek Stuff

One Response

  1. Dave - December 20, 2006

    The loss of the second syllable in words like mirror, error, etc. is a side-effect of a sound shift that is affecting most rhotic varieties of American English. The first vowel gets tensed (moves closer to long E than short I), while the second R becomes syllabic (rather than schwa-R). By the time the tongue comes back from the first vowel to articulate the first R, there’s not enough time to squeeze out what’s left of the schwa before the second R. The resulting word ends up sounding like me-er rather than mih-rur.

    I admit I had the same problem when reading the later Harry Potter novels. For the life of me, I can’t pronounce “auror” without putting on my Boston accent (in which case it sounds just like “aura”).