Monday Night Continuum Of The Friday Night Truck Rant

In my Friday night Ranger Rant, I said I had emailed Ford with the question:

“When, when, when is Ford going to give us a new Ranger? When
will we get a true crewcab Ranger? I see crewcab Rangers on Ford websites
from other countries, why isn’t it sold in the United States? I’ve owned
2 Rangers, I’d love to own a third, but you’re not making what I need now”

Ford’s response came today, and it, I think, hints at why Ford sales are dropping:

Thank you for contacting the Ford Motor Company Customer Relationship Center regarding your interest in the new Ford Ranger.

Ford Motor Company appreciates hearing from our customers, especially when customers provide us with valuable ideas and insight. Information of this nature is collected and used in the decision making process by all departments of Ford. We sincerely thank you for taking the time to write to us with your suggestion.

The Sales Department of your local dealership is in the best position to advise you of vehicle pricing or availability. Ford and Lincoln-Mercury dealerships are independently owned and operated and as such, set their own prices for vehicle sales.

To locate a Ford or Lincoln-Mercury dealership, please visit www.genuineservice.com.

You may also obtain Manufacturer’s Suggested Retail Pricing (MSRP) for the model and option configuration you are seeking through our Brand web sites. Simply select the site for the model you are interested in, and you will be able to configure and price the vehicle of your choice:

www.fordvehicles.com
www.lincolnvehicles.com
www.mercuryvehicles.com

If you would like to request a complimentary sales brochure, please use the following phone numbers:

Ford: 1-800-301-7430
Lincoln: 1-800-688-8898
Mercury: 1-888-566-8888

Sincerely,
Quentin
Customer Relationship Center
Ford Motor Company

I don’t think any human actually read my question. If they did, it’s more evidence that Ford isn’t paying much attention to what the market wants. And referring me to my local dealer? They weren’t aware that Ford had begun putting 4-cylinder engines in the Supercab Ranger again.

March 20, 2006 В· Harry В· 3 Comments
Posted in: Autos, RangerRants

3 Responses

  1. scott - March 21, 2006

    Only one solution: move to Britain. Briefly.

  2. Mark Hasty - March 21, 2006

    With Ford selling an F150 every three seconds or so, it’s probably pretty hard for them to work up much enthusiasm about the Ranger, which is still a big player in the US compact-pickup market, but that market is shrinking every year.

  3. loren - March 23, 2006

    Reminds me of the good old days when I was a kid and got to tour a Ford auto plant in California.

    I came home with a whole lot of slick brochures intended to sell cars to my parents.

    Unfortunately, after my original purchase of two Mustangs in a row, I’ve never bought another American car.

    I still wonder how they lost all that goodwill they began with to foreign auto makers who seem to focus more on quality and mileage than the American auto companies have.