In my Friday night Ranger Rant, I said I had emailed Ford with the question:
“When, when, when is Ford going to give us a new Ranger? When
will we get a true crewcab Ranger? I see crewcab Rangers on Ford websites
from other countries, why isn’t it sold in the United States? I’ve owned
2 Rangers, I’d love to own a third, but you’re not making what I need now”
Ford’s response came today, and it, I think, hints at why Ford sales are dropping:
“Thank you for contacting the Ford Motor Company Customer Relationship Center regarding your interest in the new Ford Ranger.
Ford Motor Company appreciates hearing from our customers, especially when customers provide us with valuable ideas and insight. Information of this nature is collected and used in the decision making process by all departments of Ford. We sincerely thank you for taking the time to write to us with your suggestion.
The Sales Department of your local dealership is in the best position to advise you of vehicle pricing or availability. Ford and Lincoln-Mercury dealerships are independently owned and operated and as such, set their own prices for vehicle sales.
To locate a Ford or Lincoln-Mercury dealership, please visit www.genuineservice.com.
You may also obtain Manufacturer’s Suggested Retail Pricing (MSRP) for the model and option configuration you are seeking through our Brand web sites. Simply select the site for the model you are interested in, and you will be able to configure and price the vehicle of your choice:
If you would like to request a complimentary sales brochure, please use the following phone numbers:
Customer Relationship Center
Ford Motor Company“
I don’t think any human actually read my question. If they did, it’s more evidence that Ford isn’t paying much attention to what the market wants. And referring me to my local dealer? They weren’t aware that Ford had begun putting 4-cylinder engines in the Supercab Ranger again.